Gillette Venus

For my Web Publishing class, we studied the web site Gillette Venus to know what works best for a site and how to optimize the site as much as possible. We had three assignments and with each assignment we analyzed different areas of the site. We looked into content, traffic and popularity; user experience; and SEO/keyword research. Check each paper out below

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Content, Traffic and Popularity

I analyzed the site Gillette Venus on what their content was, what kind of traffic comes to their site and how popular they are compared to the competitors.

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User Experience

I did multiple usability tests to determine what works well on Gillette Venus's site and what doesn't work so well. 

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SEO/ Keyword Research

I researched the keywords that Gillette Venus was ranking high for and suggested a keyword that could be worked on to optimize its rankings.